Daniel Montaño

Daniel Montaño



Member Since

February 2024

Daniel, a native of Spain, a 28-year design veteran in the Brand, Design, Communication, and Strategy disciplines. He leads Little’s Research and Strategy initiatives with an emphasis on Experience Desing solutions for clients across Retail, Healthcare, Workplace, Hospitality / Entertainment and Education sectors. Daniel serves as an advisor board member for NCSU College of textiles and brand management and on the VM+SD publication editorial advisory board. In the past he has served as SEGD chapter president, International Board liaison and Board member circa 2002-2010. He is the past president, now acting as Chairman of the Carolinas chapter for the Retail Design Institute (RDI) and is currently serving on a task force to review and update the organizational governance documents for RDI. He is eternally curios, committed to environmental, sustainable and regenerative causes, a consumer of all things related to the future and the shape of things to come and a history afficionado.

Practice Area

Branded Environments, Digital Experiences, Placemaking, Strategy/Research/Planning, Wayfinding

Focus Area

Augmented (AR/VR), Brand, Destination Experiences, Digital, Equitable Design, Graphic, Interactive, Interpretive, Signage, Smart Cities, Sustainability


Corporate, Cultural, Education, Entertainment, Healthcare, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace