Dani Sims

I’m energized by experiences that feel intentional, emotional, and lasting. Experiential storytelling is what excites me most—connecting design to the athletic world and seeing how thoughtfully built environments shape mindset, culture, and performance. Watching young athletes interact with spaces created to honor their journey is incredibly enriching and a constant reminder that the details matter. In my role at Forty Nine Degrees, I lead brand strategy and storytelling in a way that aligns creativity with business growth, working closely with sales and leadership to ensure every client-facing touchpoint reflects the brand’s quality and credibility while building trust, strengthening partnerships, and supporting long-term success.