Christine Wu Sorrell
Design and Branding Director (aka Creative Director)
Member Since
June 2024
My professional mission is to develop and facilitate multi-faceted solutions in collaboration with my peers and professional partners.
Drawing from over 25 years of excellence in creative design, marketing and sales, my leadership and expertise in signage and branding results in assets that clients can utilize to complement their brand and environments.
My super power is
Innovative Designer/Artist, Creative Director
Best piece of advice I've ever heard
If they have a Major for it in the university, it will be more difficult to find a career in that major. Pave your own way and others will find more value in you as you will accumulate experiences from the road less travelled.
Practice Area
Branded Environments, Digital Experiences, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding
Focus Area
Brand, Exhibition, Graphic, Interpretive, Signage, Sustainability
Industry
Corporate, Cultural, Education, Entertainment, Healthcare, Recreation, Retail, Transportation, Urban + Civic, Visitor Centers, Workplace