Christian Lachel

Christian Lachel

Experiential Strategy, Design Solutions and World-Class Project Delivery



Member Since

December 2023

As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, entertainment attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections.

Christian earned a degree in Design and Marketing at College of DuPage, a BS with Honors in Entertainment Design from Art Center College of Design in Pasadena and Executive Education from Wharton Business School with a certificate in Business Analytics and Data Insights. Christian is a LEED Accredited professional with U.S. Green Building Council and an industry leader on sustainable and inclusive design solutions. And a past SEGD (Society of Experiential Graphic Design) Board Member. Christian is a proud veteran of the United States Navy.

Ask me about

Fly fishing in Iceland.

My super power is

Setting the strategic and conceptual direction for award-winning projects and leading diverse and collaborative teams to success.

I'm looking for

Inspiration, relations and life long learning.

Where I find Inspiration

I find inspiration in nature, other creative artists & thinkers and the experience of being alive.

Practice Area

Branded Environments, Exhibition, Strategy/Research/Planning

Focus Area

Brand, Destination Experiences, Exhibition, Graphic, Interactive, Interpretive


Corporate, Cultural, Entertainment, Museums, Recreation, Retail, Sports, Visitor Centers