Assam Michel Daoud

Assam Michel Daoud



Member Since

April 2015

Founder of ARIUM Design, a world-class multidisciplinary design firm, Assam Michel boasts a robust academic background, having studied at the Faculté de l’Aménagement at the University of Montreal and completed his education in Milan, Italy. He holds a bachelor’s degree in industrial design and has also pursued various project management courses.

Since 1999, Assam Michel has specialized in experiential design, urban design, and more specifically, in wayfinding and signage. Leveraging his expertise, he has played a pivotal role as the lead designer and project director for numerous large-scale endeavors. Throughout his career, he has contributed to over 1250 projects spanning a wide array of sectors, encompassing both public and private domains. Notable achievements include airports, train and metro systems, casinos, universities, hospitals, hotels, workplaces, cities, government institutions, and many others.

Assam Michel distinguishes himself through his ability to innovate in strategy development, creative design, and the efficient management of complex projects. With a rich and diverse career, he continues to shape the future of design by making significant contributions to exceptional projects on an international scale.

Practice Area

Branded Environments, Digital Experiences, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Destination Experiences, Digital, Graphic, Interactive, Interpretive, Signage, Smart Cities


Corporate, Cultural, Education, Entertainment, Healthcare, Transportation, Urban + Civic, Visitor Centers, Workplace