Amy Lukas
Designer and entrepreneur turned executive depth coach, helping creative leaders navigate change and lead with greater self-awareness.
Member Since
September 2026
Amy Lukas is an executive depth coach for creative leaders and founder of Fallow Renewal. Her work brings together depth psychology, Eastern spirituality, and social neuroscience to help leaders understand the patterns shaping how they create, lead, and relate to others.
Amy spent more than two decades in design and entrepreneurship. She co-founded Infinite Scale, a sports design consultancy known for bringing large-scale events and environments to life, and later served as Head of People & Culture at Elevate Sports Ventures. Her design career included work on the look of the Salt Lake 2002 Olympic Games.
A longtime member of SEGD, Amy served on its board for approximately ten years, including a term as president. Today, she remains connected to the design community through coaching, workshops, and conversations about the inner life of creative leadership.
Ask me about
What changes in a creative leader’s work when they make room for their inner life?
My super power is
I see patterns and possibilities in people. I can hold the big picture while asking the question that helps someone see what matters most.
I'm looking for
Conversations with creative leaders about reinvention, meaningful work, and the human side of leading a team. I’d also love to reconnect with longtime SEGD friends and meet the next generation of designers.
What I love about experience design
I love the moment an idea becomes an experience people can feel. That drew me to experiential design for decades, and it still guides my work today. I’m especially interested in what happens when creative people bring the same curiosity to their own lives that they bring to their work.
Best piece of advice I've ever heard
You don’t have to know exactly what comes next to take the next honest step.
Where I find Inspiration
In art, symbols, nature, long conversations, and the spaces between one chapter of life and the next.
Practice Area
Branded Environments, Placemaking, Strategy/Research/Planning, Wayfinding
Focus Area
Brand, Graphic
Industry
Corporate, Education, Sports, Workplace