Visual Communications Announces the Northside Achievement Zone Completion

Visual Communication wrapped up a project to design a signage system and experiential graphics for the Northside Achievement Zone (NAZ). Signage included a system that played well with their new brand identity, as well as celebrating their new space and brand with large format graphic walls that reinforced their vision and values in an inspirational way.

Made up of a network of non-profit organizations and schools, NAZ works to advance racial equity and end multigenerational poverty, specifically in North Minneapolis. The new architectural graphics, like the window featuring local students, aid in representing the positive function and spirit that NAZ brings to the area.

In addition to our designs, some of the other large format graphics illustrate and convey themes about life in North Minneapolis, emphasizing the importance of community as part of the facility’s character and goals. A note of thanks to 3M, who generously donated the vinyl wall covering and installation.