Studio Loutsis Selected to Lead the Graphics, Signage, and Wayfinding for Lincoln Center’s West Project
Studio Loutsis has been selected by Lincoln Center for thePerforming Arts to lead the environmental graphics, signage, wayfinding, and donor recognition program for the Lincoln Center West Project, a transformative new public destination designed by Weiss/Manfredi in collaboration with Hood Design Studio.
A New Public Destination for Lincoln Center
The project marks one of Lincoln Center’s largest campus investments in decades. It will transform the institution’s western edge into a vibrant cultural landscape. The design will strengthen connections among the performing arts, the surrounding neighborhood, and New York City. Scheduled to open in 2028, the project will add public gathering spaces, improve accessibility, and support more performances.
Studio Loutsis will develop a comprehensive environmental graphics program. It will include campus identity, visitor wayfinding, donor recognition, interpretive elements, and signage. Each element will integrate with the project’s architecture and landscape.
The studio will work alongside Lincoln Center, Weiss/Manfredi, Hood Design Studio, and the broader consultant team. Together, they will shape how millions of visitors experience and navigate the cultural institution.
Connecting Visitors to Lincoln Center
“Lincoln Center has long stood as one of the great cultural destinations of New York and the world,” said Taylor Loutsis, Founder and Creative Director of Studio Loutsis. “To contribute to a project that expands its civic presence and welcomes future generations of visitors is an incredible honor. We look forward to creating an experience that is intuitive, enduring, and deeply connected to the vision of the architecture and landscape.”
Founded in Brooklyn, Studio Loutsis is an interdisciplinary design and branding practice. The studio works across print, digital and environments for commercial and cultural institutions.
A growing body of the studio’s work bridges graphic design and architecture. The studio creates cohesive experiences that connect people to place. Its approach combines thoughtful storytelling, clear communication, and spatial design.
The Lincoln Center commission continues a period of significant growth for Studio Loutsis. This growth follows projects the recently completed Theodore Roosevelt Presidential Library and USA Pavilion at Expo 2025 Osaka. Additionally, it follows The Lindemann Performing Arts Center at Brown University. These projects reinforce the studio’s growing portfolio of nationally recognized cultural work.
Construction of the Lincoln Center West Project is currently underway, with completion anticipated in 2028.