SNA Displays Revives Times Square’s Iconic News Ticker with “Ticking Through Times”
Nearly a century after the first glowing headlines wrapped around One Times Square, SNA Displays is bringing the legendary “Zipper” back to life. The new Ticking Through Times project honors the original Motograph News Bulletin—first illuminated in 1928—with a 324-foot-long, state-of-the-art LED display system that celebrates both history and innovation.
Designed to fully encircle the iconic trapezoidal building, the revitalized ticker features a 12 mm pixel pitch and over 8,000 pixels in length, capturing the heartbeat of New York City in vibrant motion once again. From the news of Hoover’s election to the end of World War II, this landmark has long been a storyteller in lights—and now, SNA Displays continues that legacy through digital precision and architectural respect.
Explore how SNA Displays is blending technology, heritage, and artistry to keep Times Square’s spirit shining bright.