Luci Expands Internationally with New London Studio

Experience design practice Luci has opened its first international studio in London, marking an important milestone in the firm’s continued growth. Established in Chicago in 2011, Luci also operates studios in Seattle and New York.
The London studio brings Luci closer to clients, collaborators, and cultural communities throughout Europe. Additionally, the locally led team will expand the practice’s expertise in spatial, narrative, and experience design for museums, cultural destinations, and visitor experiences.
Josh Kirk and Thomas Tzortzi will lead the new studio as co-principals and creative directors. Together, they bring extensive international experience and a shared commitment to creating meaningful, audience-centered environments. James Alexander also joins the team as chairman.
Through this international expansion, Luci aims to deepen collaboration across cultures while continuing to create experiences shaped by people, place, and purpose.