Hyperquake Honors Jim Stengel Advertising Hall of Fame Induction
Hyperquake, the independent creative strategy, branding, and experience design agency, today celebrates the induction of Jim Stengel – President & CEO of The Jim Stengel Company and former Global Marketing Officer at Procter & Gamble– into the American Advertising Federation’s Advertising Hall of Fame. Additionally, Stengel is one of eight leaders being honored today at Cipriani Wall Street in New York City.
Transforming Marketing Leadership
Widely regarded as “the CMO’s CMO,” Stengel transformed marketing leadership during his 25-year tenure at P&G. Moreover, he continued to shape the field after his time there. His belief that brands grow by serving a higher purpose reshaped the company’s approach to business. As a result, P&G doubled its annual revenue and influenced a generation of marketers.
Furthermore, his decision to bring P&G to the Cannes Lions International Festival of Creativity marked a turning point. Ultimately, it elevated creativity as a strategic driver of growth across the industry.
Continuing Influence Through Purpose-Driven Work
Since founding The Jim Stengel Company, Stengel has continued to champion purpose-driven leadership. In addition, he advances this work through advisory roles with CMOs and CEOs. He also shares insights through his book “Grow.” Likewise, The CMO Podcast has inspired millions of listeners since 2019.
“Jim has shaped the way the world thinks about brands, creativity, and leadership,” said Colin Crotty, CEO & Managing Partner of Hyperquake. “His belief that purpose is not a slogan but a strategic imperative has changed companies, careers, and culture. In fact, he elevates everyone around him. It has been our honor to help him articulate and present his bold legacy.”
A Longstanding Partnership with Hyperquake
The company’s relationship with Stengel spans multiple chapters of his career. For example, he was a frequent collaborator during his time at P&G. Hyperquake has supported his work ever since. In addition, last year, the company led a rebrand of The Jim Stengel Company and The CMO Podcast.
Most recently, it partnered with Stengel to develop his Advertising Hall of Fame nomination materials. At the same time, it is producing a tribute video for the induction ceremony.
Recognizing a Lasting Industry Impact
The Advertising Hall of Fame induction celebrates Stengel’s contributions to the marketing and advertising community. In particular, it highlights his commitment to purpose-driven growth. Moreover, it recognizes his ongoing influence across industries.
“Jim’s work reminds us that creativity and purpose are powerful forces for transformation,” Crotty concluded. Therefore,“we’re proud to stand beside him as the industry recognizes a truly remarkable career.”