HUSH Partners With Adobe for A.I. R&D

February 5, 2025

Adobe A.I. R&D Partnership

We’re excited to announce that Adobe – maker of the world’s most popular creative software – has engaged HUSH in a partnership to leverage its rapidly advancing artificial intelligence (A.I.) toolset, Firefly. The collaboration is focused on our highly anticipated life sciences campus project in New Jersey called the HELIX, led by developer DEVCO, along with key stakeholders from Rutgers University, Nokia Bell Labs, and Johnson & Johnson. [Renderings: Elkus Manfredi Architects]

Design, Innovation & A.I.

We’ve designed “The Strand,” a series of physical/digital placemaking elements that will weave together the campus, acting as a visible icon of research and innovation. With key access to Adobe’s latest artificial intelligence tools and in collaboration with the company’s subject matter experts, HUSH will artistically and technologically reinterpret the world-changing research happening at the HELIX. The resulting set of ever-changing, cutting-edge digital artworks will be showcased via The Strand, transforming the lobby into an immersive epicenter of research-driven, site-specific innovation and artistry.

R&D Outcomes

Through the partnership, HUSH will provide feedback to Adobe product leadership while testing the boundaries of text-to-image, video-generation, and image manipulation pipelines to create robust, enterprise-grade digital expressions. We’ll publish updates and insights along the way on LinkedIn (follow @HUSH to keep updated) as well as a more comprehensive retrospective upon completion. For more information please contact our leadership team at info@heyhush.com!