Harbinger Sign Completes Corporate Placemaking Signage Program for Rubix Foods Innovation Center

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Harbinger Sign announced the completion of a comprehensive sign program in partnership with BOX Studios and Younts Design at Rubix Foods’ new Innovation Center, which opened to the public on September 20, 2022. It is located at 13203 Flagler Center Blvd. in Jacksonville, Florida.

Rubix Foods announced its rebranding in October of 2021. Established in 1981 as Darifair Foods, the company has roots stretching back to 1948 when its original partners, Aaron Lapin and Aaron Block, co-founded Reddi-wip in Jacksonville, Florida. When Darifar was chartered in 1981, it was the first nationwide supplier of dairy products. Today, the company is led by Andy Block, the grandson of Aaron Block, and has evolved into a culinary and food science-focused provider of flavor and functional ingredients for restaurants and food manufacturers.

Block is a fourth generation CEO and Harbinger CEO Steve Williams is a third generation corporate leader. Both men have guided their Jacksonville-based companies through rebrandings in recent years with innovation being the driving force behind the evolution of their respective organizations. Rubix Foods and Harbinger Sign both have evolved as manufacturers by creating research and development programs within their companies focused on invention and technological advancement.

“It has been an incredible journey working with Andy and the team at Younts Design to bring the new Rubix brand to life,” said Steve Williams, CEO of Harbinger Sign. “A dynamic sign program is essential to corporate placemaking; it creates inspired spaces for employees to engage with the brand every day and sets the tone of the workplace. The new look and feel of the Rubix Innovation Center does just that.”

The projectconsisted of more than 200 individual interior signs, from room identification to full wall graphics and dimensional branding elements, plus more than 40 exterior signs including primary and secondary monument signs, building identification, vinyl lettering and post-mounted panel signs. The sign installation was completed in June of 2022. Stellar was the general contractor managing the project, BOX Studios served as the interior architect, and Younts Design led the environmental design of the 50,000 square foot campus.

“Innovation is at the heart of what Rubix Foods does as a company,” said Alison Grissinger, Senior Designer and Project Manager at Younts Design. “We worked with Rubix and Harbinger to create a space that provides employees and clients alike the opportunity to understand that energetic collaboration and creative problem-solving are essential values from the moment they step foot on campus.”




About Harbinger Sign:
Founded in 1962, Harbinger is a custom fabricator of commercial sign systems for multi-location, regional and national brands based in Jacksonville, Florida. From national petroleum companies, large retailers, and national restaurant chains to healthcare providers, municipalities, and developers, Harbinger is dedicated to providing clients with custom sign solutions showcasing innovation and creative design. Learn more at harbingersign.com.

About Younts Design:

Younts Design Inc. (YDI) is a multi-disciplinary design firm located in Baltimore, Maryland, that assists architects, developers, facility managers, schools and restaurants in providing unforgettable user experiences that reinforce their brands across print, online and environmental projects. YDI has worked with clients across the country on a variety of large- and small-scale projects, including sports, mixed-use, retail, education and housing projects.


About Rubix Foods:

Headquartered in Jacksonville, Florida since its founding as Darifair in 1981, Rubix Foods is a leading culinary and food science-focused provider of flavor and functional ingredients, offering up insight-driven concepts and breakthrough food solutions for industry leading restaurants, retailers and manufacturers in the United States. Led by the Block family for four generations, the company partnered with private equity firm Arbor Investments in 2019 to accelerate growth and unlock new sales channels and opportunities. Rubix employs a multi-disciplinary team with expertise in their customers’ worlds of consumer-packaged goods, manufacturing and foodservice, giving them unmatched insight into developing targeted solutions. For more information, visit rubixfoods.com and follow the company on social media: Facebook @RubixFoodsLLC, Instagram @RubixFoods, LinkedIn @RubixFoods.