G&A Adds Multidisciplinary Creative Directors Priscilla Gomez and Myles Bryan

September 10, 2025

With careers spanning Potion, Superfly and Gensler, both bring deep experiential expertise across commercial and cultural sectors, embodying the studio’s belief that “Experience is everything”

Continuing the growth of its award-winning creative team, interdisciplinary experience design studio G&A announces the addition of Creative Directors Priscilla Gomez and Myles Bryan. As highly-accomplished creative leaders, both are poised to continue elevating the next standard for experiential design, helping G&A continue to push boundaries in ways that are both meaningful and future-facing.

Priscilla’s career has spanned more than 18 years, leading award-winning experiential, digital and spatial work for brand clients like Nike, Universal, Meta, Disney, The Super Bowl and Netflix, as well as collaborating with teams at Superfly, Gensler and Wieden+Kennedy. Her approach blends storytelling, culture and technology to build immersive experiences that don’t just inspire; they generate their own gravity, drawing others in. Now at G&A, she will help creative teams build a bridge between the studio’s heritage in cultural storytelling and unconventional approaches that challenge what audiences expect from museums, institutions and branded experiences.

“People now want experiences that feel relevant, reflect diverse voices and invite them to play an active role within these environments,” explains Gomez. “Audiences arrive with constant exposure to media and technology, so they expect immediacy, authenticity and emotional resonance. This is at the heart of G&A’s belief that experience is everything and resonates deeply with how I’ve approached my entire career. The studio doesn’t treat experience design as a byproduct, but as the driving force behind every project and every relationship. That creates a unique and exciting environment where creativity is championed at every level, from leadership to execution and where bold ideas are encouraged to grow.”

Similarly, Myles has spent more than a decade in design, working at acclaimed firms like Potion, Local Projects, Lippincott and more. Her path has crossed client experience centers, museums, brand destinations, festivals, responsive media rooms, and tactile digital hybrids, collaborating with everyone from enterprise innovators and cultural institutions to global technology leaders.
At G&A, she brings confident client leadership, a profound creative point of view, and a talent for turning complex missions into experiences that are both graceful and durable.

“G&A not only complements my skills and interests, it is a force multiplier where ambition meets the scale to make it real,” asserts Bryan. “Audiences today want to be met eye-to-eye. They crave honesty, not polish. They want to be surprised, but in ways that respect their intelligence. They expect clarity of intent, a role to play, and an emotional truth that feels earned. Working with G&A’s team, we’ll be able to originate with clarity, move with taste and rigor, and open spaces that feel inevitable the moment you enter them.”