Dimensional Innovations Brings Immersive Design to UCF’s Roth Tower

September 2, 2026

Dimensional Innovations announced the completion of its work on the newly expanded Roth Tower at the University of Central Florida’s (UCF) Acrisure Bounce House

DI recently completed its work on the expanded Roth Tower. The project is part of a three-year stadium renovation. Dimensional Innovations developed the tower’s branding and a custom wayfinding program. The design connects UCF’s football identity with its history as America’s Space University.

A concealed entrance leads guests into the Star Chamber. Fiber-optic points of light create a night sky across its curved walls and ceiling. The space then opens into the Galaxy Club, where telescope imagery from UCF continues the celestial theme. Interpretive content also connects the visual experience to the university’s space research.

Throughout the tower, bars and gathering areas are named after constellations. These names act as recognizable landmarks that help visitors find their way without relying only on suite numbers.

The expanded Roth Tower includes 28 luxury suites and 34 outdoor Sky Suites. Club space also increased from 4,400 to 15,650 square feet. Beyond game days, the flexible spaces can support alumni events, corporate gatherings and community celebrations.

“We approached this as an opportunity to think beyond what a traditional football stadium experience looks like,” said Ashley Loch, creative director at Dimensional Innovations. “We wanted to create spaces that reflect the character of UCF as a whole and give people a reason to come back to the tower even when there isn’t a game happening. That meant designing experiences that feel intentional and memorable on their own, rather than simply extending the game-day experience into a premium setting.”

Through immersive storytelling, environmental graphics and integrated wayfinding, Dimensional Innovations has created a destination rooted in UCF’s identity.

Read the full press release from Dimensional Innovations to explore the complete project story.