CMI Refreshes the Brand for DEI Consultancy Perceptions Unlimited

June 5, 2024

A brand refresh was needed by this DEI consultant who had recently come into award-winning status in the industry across multiple business sectors. The previous site had broken links and empty pages in a non-responsive web page design. CMI analyzed the site with the client, benchmarked similar DEI sites; and together, developed a site that conveys DEI offerings to the key business sectors in a manner that is tailored to and addresses their needs from their industry perspective.

The existing brand identity was kept, but resized to better position it within the site pages. Clear information hierarchy through color and typography have boosted the brand to create value for the customers served, thus driving prospects to convert and engage by phone or online contact for consultation. 

Customer service sectors are Colleges & Universities, Schools & Non-Profits, Medical Educators & HealthCare Professionals.

View the website at https://perceptionsunltd.com