Arthouse Design Creates A Vibrant Brand for Chroma Apartments
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ArtHouse Design created a name, brand, and wayfinding package for the upscale Chroma Apartments by Shea Properties. Taking inspiration from the project’s colorful name, ArtHouse designed a one-of-a-kind monument sign that glows internally, as well as a full suite of supporting wayfinding and theming elements.
Each placemaking element was designed with the details in mind. The gravity-defying scale of the “Welcome Home” letters and the luminescent monument signs make an impact as you venture through the property.