Kunsthalle Mannheim

Agency

Moniteurs GmbH Communication Design

Practice Area

Client

Stif­tung Kunst­hal­le Mann­heim

Industry

  1. The ori­en­ta­tion sys­tem fits into the ar­chi­tec­ture, sig­nif­i­cantly sup­port­ing the iden­tity of the build­ing and car­ry­ing it nat­u­rally into the very last cor­ner.

  2. In addition to displays, the sign family includes wing signs, illuminated cubes at the counter and simple screens.

  3. The mono­spaced font with uni­form spaces be­tween char­ac­ters, takes up the imag­i­nary grid of the ar­chi­tec­ture. It is very easy to read.

  4. The dig­i­tal in­ter­faces shows mu­seum vis­i­tors the level overview, cur­rent ex­hi­bi­tions, their lo­ca­tion and cur­rent events, al­ter­nat­ing be­tween Ger­man and Eng­lish.

  5. The arrow derived from the logo is ground breaking, with its slight asymmetry directs the visitors.

  6. The pictograms take on the character of the writing of the wayfinding system.

  7. The imaginary grid gives the information the graphic hold. It can also be found on the facade in mesh.

  8. Direction and target marking applied directly to the wall with color, stands in deliberate contrast to the framed art.

Project Vision

The new Kunsthalle Mannheim is a “museum in motion” committed and rousing, innovative and cosmopolitan. The graphic identity of the museum finds inspiration from the architecture itself and aims to be pure, clear, and direct. When physically entering the building, visitors walk through a transparent metal mesh façade that defines a grid system within the architecture. This grid system was used as the backbone of the wayfinding and orientation systems that were installed. By being fully integrated within the architecture, the visual identity of the museum penetrates the entire building in terms of time and space. The architectural grid is adapted to a unit suitable for the guidance system and serves as the basis for arrangement and order. The wayfinding system blends in with Kunsthalle’s corporate design, thereby supporting the identity of the museum and carrying it to the furthest corner of the building.

Project Details
Design Team

Sibylle Schlaich (creative director, supervisor), Anita Meir-Walter (wayfinding & information designer), Anne von Borries (industrial designer), Jennifer Reidow (graphic designer)

Design Firm

Moniteurs GmbH Communication Design

Project Area

17.366 sqm

Consultants

Axel Kufus / OH Studio (industrial & interior designer)