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Kim Baer, principal of Los Angeles-based design studio KBDA, is a strong believer in the power of design as a strategic tool. Her firm has created research-driven work for clients as diverse as the Getty, Amgen, Hyatt, Nike, the Natural History Museum of Los Angeles, Inner-City Arts, the Skirball Cultural Center, and the LA Philharmonic.
KBDA specializes in helping organizations hone their positioning and messaging. Once that messaging has been crafted, KBDA is well known for its focus on audience experience, whether that is expressed online, in print, or in a 3D environment.
Consistently honored by every major design organization in the country, KBDA has produced work that has been featured in the Library of Congress and regularly published in numerous design anthologies. Premiere design publications, including Communication Arts, Print, Graphis, and HOW, have showcased the firm’s work and methodology. In addition, ReBrand 100, the premiere global branding competition, has consistently honored the firm’s work.
Kim Baer has judged design competitions and spoken at conferences across the country. She recently served on the American Institute of Graphic Arts' (AIGA) national board of directors, and received the Fellows Award from the Los Angeles Chapter of the AIGA in honor of lifetime achievement.
Kim Baer earned a BA in Printmaking from the University of California at Santa Cruz and founded the design firm Kimberly Baer Design Associates. She has taught at UCLA, Otis/Parsons, and the University of Quebec at Montreal.
In 2014 KBDA were awarded a Merit Award in the 2014 SEGD Global Design Awards for the project Nature Lab
Kim Baer is the author of the book: Information Design Workbook: Graphic approaches, solutions, and inspiration + 30 case studies from Rockport Publishers, an in-depth look at best practices in information design from around the world. This workbook is a methodical yet comprehensive approach to conveying the fundamentals of avant-garde, innovative, information design by examining history, theory, criticism, technology, and media, process, method, and practice.
Connect with Kim Baer on LinkedIn.
See Kim's work at KBDA.