Heath Pedrola is a Design Director at Whybrow Limited in London and Co-Chair for the London Chapter
For the last 15 years, Heath Pedrola has led a range of large-scale wayfinding projects in Australia, United Kingdom and around the world. He has provided solutions for some of the largest and most complex of environments.
As a former Associate at Dotdash in Australia, Heath Pedrola was responsible for designing many projects across the public and urban realm, education, healthcare, transport, stadium and event, interpretive, retail, corporate and commercial sectors. Among these have been internationally awarded projects through SEGD (USA), IIID (Europe)and Sign Design Society (UK).
Heath Pedrola brings a depth of experience in leading and working across all areas of a project from concept to implementation. Heath’s expertise involves strategic analysis and design arriving at design solutions that are authentic to people and place.
Heath holds a first class Honors degree in Graphic Design from the Manchester Metropolitan University (UK). He is a professional member of both the Sign Design Society (UK) and the Society for Experiential Graphic Design (USA).
Heath graduated with a Bachelor of Arts Degree in Graphic Design from the Manchester Metropolitan University.
Connect with Heath Pedrola on LinkedIn.
See his work at Whybrow.