Hyperquake | Potion

Hyperquake is an independent strategy and design agency. We build ambitious brands and experiences with those eager to activate a vision. We’re a team of curious storytellers and determined creators who solve innovation, brand, and experience challenges.

Potion was acquired by Hyperquake in Spring of 2024. We met through our collaboration on ambitious experiences for both cultural institutions and global brands – we discovered shared values, great working chemistry, and a shared opportunity greater than sum of it’s parts enabled by joining our teams and capabilities.

The union of these two talented teams allows Hyperquake to deploy Potion’s skills within NEW types of opportunities and clients – where our different / diverse perspectives are an asset that helps to drive innovative outcomes for our clients. The new horsepower from Hyperquake allows Potion to BUILD upon and evolve the foundational capabilities that put them on the map.

The acquisition enables Potion to retain the equity and recognition that they have built in to the brand over the last 20 years. Simultaneously, Potion team members contribute to deliver world class experiences and results for Hyperquake clients with new offerings as a unified team. Perhaps most importantly, it provides a runway to launch the next generation of leaders into a bright future of diverse opportunities as a part of, and with the support of bigger organization at Hyperquake.