Corbin Design

Firm Details

Corbin Design was established in Traverse City, Michigan in 1976. Since then, we have earned a reputation as a leader in wayfinding and environmental graphic design throughout North America. Our wayfinding clients include 110 cities and towns, 185 hospitals, and 55 colleges and universities.
We employ ten people, including five designers and three project managers. In 2002, we became employee-owned, giving each staff member an increased stake in the success of our firm and its clients.
Our Mission Statement is “To design intuitive and creative wayfinding systems that guide users through complex environments.” We define wayfinding simply as direction for people in motion. In this discipline, we merge information and visual design to help people find their way through complex environments more comfortably and more successfully. By tying the wayfinding logic to all forms of communication that a visitor experiences as they come into contact with your city or town, we assure a consistent, seamless journey.
Our work has been recognized with awards from the Society of Experiential Graphic Design (SEGD). We have also been featured in civic trade periodicals such as American City & County, The Urban Transportations Monitor, Nation’s Cities Weekly, Sign & Digital Graphics, and Signs of the Times.
We regularly share knowledge through speaking engagements for organizations such as the International Downtown Association, International Sign Association, Healthcare Facilities Symposium, SHSMD, Society for College and University Planning, and SEGD.

Practice Area

Placemaking, Strategy/Research/Planning, Wayfinding

Focus Area