SEGD New York Chapter | Big Experiential Energy

From URL to IRL

Experiential design transforms space into story, turning physical environments into immersive, responsive moments that audiences can feel as much as they see. At the intersection of art, technology, and production, it brings ideas to life through live activations, spatial storytelling, and interactive systems that evolve in real time. From large-scale installations to culturally charged brand experiences, experiential design shapes how we gather, engage, and remember.

Join moderator, Paul McConnell of Noble in conversation with Matt Rowean of Matte Projects, NY based artists Tin & Ed, Cat Garcia-Menocal of Pink Sparrow, and Myles Bryan, Creative Director at G&A Strategy & Design, and Co-Founding Partner of Cycymymy as they explore the impact of designing for the built environment and live, reactive activations, examining how creatives translate energy into tangible experiences that move people.

Together, they will share how experiential design continues to evolve and how the fusion of disciplines can unlock new ways of creating, connecting, and experiencing space.