2026 SEGD Xlab

Jul 21 – 23, 2026
  1. New York City cityscape with Brooklyn Bridge

Date

Location

TBD
New York City, New York

Experimentation at the Core

Xlab returns to New York City in 2026—bringing its legacy of bold exploration, creative risk-taking, and future-facing design back to the place where it all began. This year’s event doubles down on experimentation, offering a space where designers, technologists, artists, and spatial storytellers can break patterns, test ideas, and push the boundaries of experiential design.

Xlab 2026, a one day symposium, invites attendees to immerse themselves in cross-disciplinary thinking and hands-on discovery. From emerging technologies to unconventional creative processes, the program is built to spark new connections and ignite inventive approaches to designing for place.

Registration Opens Soon

Practice Areas

Focus Areas

Why attend

Rediscover the spirit of experimentation. 

Reconnect with the city that never stops creating. 

Xlab offers a rare opportunity to recharge your creative practice, expand your perspective, and connect with a highly engaged community that thrives on innovation. Whether you’re exploring new applications of immersive media, testing boundary-pushing workflows, or simply seeking inspiration, Xlab 2026 is designed to challenge assumptions and spark ideas that move the industry forward.

Join us for 2026 SEGD Xlab in New York City

What to expect

Experimentation-Driven Talks
Hear from forward-thinking creators working at the intersection of storytelling, media, design, performance, and architecture.

Interactive Showcases & Live Demos
Engage with tools, prototypes, and experiments shaping the next wave of experiential practice.

Hands-On Workshops
Explore new methods, trial emerging technologies, and collaborate on fast-paced design challenges.

Half-Day NYC Tours
Step inside cutting-edge studios, cultural spaces, and creative labs across the city. These curated, half-day experiences bring you directly into environments where experimentation thrives. (Tour details to be announced.)

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