2026 SEGD Branded Environments

Mar 18 – 19, 2026
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Presented by Color-ad Signs + Exhibits and Daktonics

Date

Location

DTLA
555 South Figueroa Street
Los Angeles, California
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Good Energy. Brands IRL!

The 2026 SEGD Branded Environments event arrives in Los Angeles—one of the world’s most influential centers for sports culture, entertainment, and immersive brand experiences. Over two days of talks and tours, SEGD brings together designers, brand leaders, architects, technologists, and venue professionals to explore how experience design is reshaping audience connection across sports and entertainment.

This streamlined, high-impact program examines how brands come to life in physical space—where storytelling, technology, and environment intersect to create energy, emotion, and meaning.

Who Should Attend

Experience designers, brand strategists, architects, fabricators, technologists, sports and entertainment professionals, and anyone shaping how brands are experienced IRL.

Join Us

Join SEGD in Los Angeles on March 18–19, 2026, for a focused exploration of branded environments in a city that continues to define what’s next.

Practice Areas

Focus Areas

Speakers

  1. Game night at Crypto.com Arena—where digital media, atmosphere, and brand storytelling come together at scale. Photo courtesy of Daktronics.

Why Los Angeles

Los Angeles offers an unparalleled backdrop for this conversation. Home to iconic sports franchises, next-generation stadiums and arenas, Hollywood storytelling, immersive attractions, and a globally diverse creative community, LA is where branded experiences set international standards.

Event Highlights

Keynote Speakers
Insights from leaders in experiential branding, sports venue design, entertainment strategy, and technology.

Expert Panels
Conversations on fan engagement, digital innovation, venue storytelling, and the evolving audience journey.

Networking Opportunities
Dedicated time to connect with designers, creative studios, brand teams, and venue operators.

Los Angeles Tours
Behind-the-scenes access to influential sports, entertainment, and immersive environments. Final tour details to be announced.

Plan Your Travel

SEGD Branded Environments takes place in downtown Los Angeles (DTLA) across two days. Below is a general program outline to support early travel planning. Final details will be confirmed soon.

Program Overview

Wednesday, March 18
Optional behind-the-scenes tours, primarily in the afternoon, followed by an evening mixer.

Thursday, March 19
Full-day symposium, approximately 9:30 am–5:30 pm, with a closing mixer immediately following the program.

555 South Figueroa Street
Los Angeles, CA 90071

View More | Speakers + Tours

Accommodations

SEGD does not offer an official hotel room block for this event. Attendees are encouraged to book accommodations in or near downtown Los Angeles. Nearby hotels include The Westin Bonaventure Hotel & Suites, The Biltmore Los Angeles, and InterContinental Los Angeles Downtown, along with many additional options throughout DTLA.

Speaker announcements and additional program details will be released soon. Stay tuned.

Partnership Opportunities

SEGD Branded Environments offers targeted sponsorship opportunities for brands engaging leaders in sports, entertainment, and experiential design. Partnerships provide visibility across tours, symposium sessions, and networking moments—aligning your brand with innovation, thought leadership, and cultural relevance.

Contact Kristin Bennani at kristin@segd.org for sponsorship inquiries.

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