2026 SEGD Branded Environments
Mar 17 – 19, 2026
Good Energy. Brands IRL!
The 2026 SEGD Branded Environments event arrives in Los Angeles—one of the world’s most influential centers for sports culture, entertainment, and immersive brand experiences. Over two days of talks and tours, SEGD brings together designers, brand leaders, architects, technologists, and venue professionals to explore how experience design is reshaping audience connection across sports and entertainment.
This streamlined, high-impact program examines how brands come to life in physical space—where storytelling, technology, and environment intersect to create energy, emotion, and meaning.
Who Should Attend
Experience designers, brand strategists, architects, fabricators, technologists, sports and entertainment professionals, and anyone shaping how brands are experienced IRL.
Join Us
Join SEGD in Los Angeles on March 17–19, 2026, for a focused exploration of branded environments in a city that continues to define what’s next.
Stay tuned—registration opens soon!
Practice Areas
Focus Areas
Why Los Angeles
Los Angeles offers an unparalleled backdrop for this conversation. Home to iconic sports franchises, next-generation stadiums and arenas, Hollywood storytelling, immersive attractions, and a globally diverse creative community, LA is where branded experiences set international standards.
Event Highlights
Keynote Speakers
Insights from leaders in experiential branding, sports venue design, entertainment strategy, and technology.
Expert Panels
Conversations on fan engagement, digital innovation, venue storytelling, and the evolving audience journey.
Networking Opportunities
Dedicated time to connect with designers, creative studios, brand teams, and venue operators.
Los Angeles Tours
Behind-the-scenes access to influential sports, entertainment, and immersive environments. Final tour details to be announced.