2026 SEGD Bootcamps + Tours at ISA Sign Expo
Apr 07 – 10, 2026SEGD returns to the ISA Sign Expo with a concentrated series of a la carte professional development opportunities designed to strengthen the skills, expertise, and leadership capacity of the experiential design and sign industry. Across four days, attendees can participate in two in-depth bootcamps and a selection of curated tours that highlight the craft, innovation, and collaboration at the core of wayfinding, placemaking, and fabrication.
Practice Areas
Curate Your SEGD Experience
- Click Register Now to navigate to the ISA Expo registration page
- Select Registration Pass Type
- “Trade Show Floor Pass” is free for SEGD Members
- Scroll to Add-Ons to curate your SEGD experience and schedule
- SEGD Bootcamps (Tuesday and Thursday)
- SEGD Tours (Wednesday and Friday)
- Select any additional a la carte options you’d like to round out your week
You may add to your registration at any time, subject to availability.
SEGD Members
To receive the SEGD member rate use the promotional code: SEGD26MEMBER
Explore What’s Ahead
Dive deeper below to see each bootcamp, who’s leading them, and the curated tours options.
Bootcamps
Accessible Design Bootcamp
Tuesday, April 7, 2026
1:00 pm – 5:00 pm
This bootcamp is designed for designers and fabricators seeking deeper mastery of accessibility and code compliance in wayfinding and experiential graphics. Through expert instruction, discussion, and applied learning, attendees will explore:
- Accessibility and egress fundamentals
- Tactile and ADA-compliant signage
- User-centered wayfinding strategies
- Insights into the 2025 ICC A117.1 standards update
Participants will leave with the clarity and confidence to design compliant systems that enhance usability for all.
Business and Leadership Bootcamp
Thursday, April 9, 2026
1:00 pm – 5:00 pm
This half-day session equips emerging leaders, project managers, and studio professionals with essential business and people-management skills for the wayfinding and experiential design industry. Topics include:
- Project scheduling and workflow planning
- Effective communication and client management
- Budgeting and resource allocation
- Leading teams and navigating organizational challenges
Attendees will gain practical insights they can immediately apply to strengthen relationships, improve team culture, and deliver stronger outcomes.
Tour Experiences
Wayfinding + Placemaking Tours
Wednesday, April 8, 2026
Explore standout destinations near the Orange County Convention Center through curated, half-day tours focused on wayfinding, placemaking, and the guest experience. These tours highlight how signage, environmental graphics, and experiential design guide visitors, shape perception, and bring place-based stories to life.
Tour locations to be announced.
Meet Your Makers Tour
Friday, April 10, 2026
Conclude your week with a guided tour of the ISA Expo showroom floor. This experience provides:
- Direct exposure to new materials, tools, and fabrication technologies
- Opportunities to meet manufacturers and vendors shaping the future of the field
- Insights into workflows, capabilities, and innovations relevant to designers and fabricators
Workshop Facilitators
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George Lim
George Lim
Owner
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Read more Simon Majarian
Simon Majarian
Associate Principal
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Chris McCampbell
Chris McCampbell
Senior Experiential Graphic Designer
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Mike McCarthy
Mike McCarthy
Vice President
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Rush Otis
Rush Otis
Studio Director
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Amy Rees
Amy Rees
Partner + Experiential Design Director
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Jessica Schrader
Jessica Schrader
Project Director / Associate
Register Tips
Design Your SEGD Experience a la carte
SEGD Bootcamps & Tours are optional add-ons within ISA Expo registration
After you complete the attendee demographic information, start with the” Trade Show Floor Pass” ticket to unlock all event add-ons. Then scroll down to the “Add-Ons” and curate your schedule by selecting:
- SEGD Bootcamps (Tuesday and Thursday)
- SEGD Tours (Wednesday and Friday)
- Any additional a la carte options you’d like to round out your week
Curate your own experience. The screenshot below highlights where SEGD offerings appear within the broader ISA Expo registration flow. When you’re on the live registration page, keep scrolling to browse the full menu of SEGD a la carte sessions and choose what you want to attend.

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