2025 SEGD Xlab
Aug 07, 20252025 SEGD Xlab: Exploring the Future of Technology-Infused Storytelling
SEGD’s Xlab returns to New York City for its fifteenth year as the premier event dedicated to the intersection of experiential design and technology-driven storytelling for place. On Thursday August 7, 2025, Xlab will convene leading minds and innovative practices at the forefront of experience design. Attendees will dive deep into the cutting-edge developments in digital media, immersive and interactive environments, and the evolving landscape of cultural and consumer experiences. Join us for this unparalleled exploration of how technology is shaping the future of storytelling in our built environments.