2025 SEGD Voices | Biomimicry: Rethinking What We Perceive

2025 SEGD Voices | Biomimicry: Rethinking What We Perceive

12:00-1:00 pm ET

Join our guest speaker Genell Zuciya, Creative Director at Art Processors, as she presents “Biomimicry: Rethinking What We Perceive” during our SEGD Voices webinar.

Our senses have evolved to focus on what’s most essential for survival—but the natural world hums with wonders far richer and stranger than we realize, just beyond our perception yet deeply interconnected with our lives. What if expanding your awareness could also expand your creativity and open new doors to sustainable design? By exploring the unique ways humans and other creatures perceive the world, we can shift our frameworks for innovation.

Perception shapes innovation. In this session, you’ll discover simple tools—ranging from AI-assisted exploration to hands-on observation and thought frameworks—that will deepen your connection with the natural world, spark curiosity, and unlock bioinspired, regenerative design inspiration right in your own backyard!

What you’ll take away:

• Learn how perception shapes innovation — and why expanding what you notice can unlock fresh, sustainable design strategies.
• Explore nature’s hidden patterns and strategies — and how biomimicry invites us to shift from human-centered to life-centered thinking.
• Gain simple, actionable tools to spark curiosity, deepen your connection to the natural world, and find bioinspired design ideas anywhere—even in your own backyard.

About the Webinar Series | 2025 SEGD Voices: Sustainability in Practice

Curated by SEGD Sustainability Committee Chairs Genell Zuciya and Joel Krieger (Magic Leap), this webinar series reflects SEGD’s priority to make sustainability accessible and actionable for all members. With a focus on providing entry-level tools and guidance, the series will explore sustainability terminology, materials, and methods, offering a starting point for integrating sustainable practices into design.

SEGD is uniquely positioned to lead the way toward a sustainable future, with over 2,200 members across 36 countries who share a commitment to designing responsibly. This series aims to demystify sustainable design by presenting practical insights, inspiring ideas, and real-world strategies from members and experts in the field. Whether you’re new to sustainability or looking to deepen your understanding, these sessions will empower you to take meaningful steps toward a more sustainable design practice.

We’re your people. We speak your language. Become an SEGD member and find new meaning in your work. Join to attend all SEGD Voices and webinars for free! Go to https://segd.org/join/ to become an SEGD member.