2025 SEGD Tools | High-Tech Spaces, Low-Touch Signage
Aug 21, 20252025 SEGD Tools | High-Tech Spaces, Low-Touch Signage
Join Carolina Madrigal, Senior Associate and Creative Director at HLW’s brand experience studio, brandx, as she presents the webinar “SEGD Tools | High-Tech Spaces, Low-Touch Signage” on Thursday, August 21 from 12:00-1:00 pm ET.
Today’s workforce is more diverse than ever, blending multiple generations of ages, abilities, perspectives, and expectations. When there is no ‘universal’, creating an accessible and inclusive experience of the workplace requires that we lead with human-centered design. An office that is simple, clear, and intuitive to move through comfortably — independent of worldview or digital literacy — is more analog than you might think. Balancing tactile moments, such as signage, art, or interactive installations, with the affinity for screens grounds the workplace in what can be shared, reflected on, and connected over.
Learning Outcomes – By the end of the seminar, participants will have learned how to:
1) Implement tactile signage for intuitive, hands-on spatial navigation, enhancing accessibility for a broader spectrum of individuals to interact with their environment without relying on screens.
2) Discontinue the use of too-high tech strategies that create barriers between a brand and people from different age groups, backgrounds, or levels of technological comfort.
3) Create lasting brand experiences with immersive, tactile interactions that encourage active participation and creativity.
About SEGD Tools
SEGD Tools webinar series provide valuable insights into technical information spanning various practices and specialties. Each session is thoughtfully designed to provide actionable takeaways, empowering participants to enhance their professional toolkit with techniques, strategies, and best practices directly applicable to their work. This webinar series is free to all SEGD members.
We’re your people. We speak your language. Become an SEGD member and find new meaning in your work. Join to attend all SEGD Tools and webinars for free! Go to https://segd.org/join/ to become an SEGD member.
