Discover What’s Next at NEXPO

Join us at NEXPO during the 2025 SEGD Conference Experience San Francisco, November 13-14, 2025.

Meet. Make. Innovate.

The heartbeat of the SEGD Conference—NEXPO is where design meets innovation. Explore the latest materials, technologies, and fabrication solutions shaping experiential environments—and connect directly with the makers behind them. Throughout the day, enjoy live demos, curated tours, networking opportunities, and fast-paced talks on the show floor.

The experience begins with a lively preview during the SEGD President’s Reception and Auction for Excellence on Thursday, November 13, and continues with a full day of programming on Friday, November 14.

Friday Schedule | 8:00 AM – 5:00 PM

  • 7:30–8:30 AM | Breakfast with Exhibitors
  • Morning & Afternoon Breaks
    Sponsored by Architectural Buildings LLC
  • 12:00–1:00 PM | Lunch with Exhibitors
    Sponsored by Winsor Fireform
  • 1:00–4:00 PM | NEXPO Talks on the Show Floor
  • 4:00–5:00 PM | NEXPO Reception
    Sponsored by THG Creative

From interactive exhibits to live talks and networking opportunities, NEXPO is where ideas meet action and collaboration sparks innovation.


NEXPO Exhibitors

Use the floorplan above to plan your visit and see where design, innovation, and collaboration meet in real time.


NEXPO Talks

Friday, Nov 14 | 1:00–4:00 PM

Join us for five fast-paced sessions with Q&A featuring industry experts, fabricators, and technologists shaping the future of experiential design. From accessibility to fabrication, embodied technology, and building codes—each talk offers practical insights you can apply to your next project.

1:00 – 1:30 PM | Navigating Accessibility: Door Placement Guidelines for ADA Wayfinding
With Tim Lloyd, Director, Nova Polymers

Get clear on the details that make accessibility work. This session reviews proper placement requirements for ADA-compliant wayfinding signage across a range of door types and configurations, based on the 2010 ADA Standards for Accessible Design. Learn how to apply these guidelines accurately to ensure every project meets both code and user needs.

1:30 – 2:00 PM | From Sketch to Site: An Open Forum with a Fabrication Estimating Engineer
With Brian Hergenroether, Senior Estimating Engineer, Image Options

How do your design ideas become buildable realities? Join fabrication estimating expert Brian Hergenroether for an open conversation on translating creative vision into material form. Bring your design challenges and questions about cost, feasibility, installation, and project timelines—and gain practical insights to help shape solutions that work in the real world.

2:30 – 3:00 PM | Embodying Technology
With Sasha Harris-Cronin, Senior Creative Technologist, BBI Engineering

In exhibit design, we create experiences that people can see, hear, and touch—but how often do we truly consider the bodies engaging with them? From how hands grasp to how ears perceive, our physical senses shape every interaction. Sasha Harris-Cronin shares examples of how BBI Engineering integrates the body into technology design—and offers strategies for weaving that same embodied awareness into your own creative practice.

3:00 – 3:30 PM | Color-ad Presentation
With SK Rao, Senior Vice President, Color-ad Signs & Graphics

3:30 – 4:00 PM | Decoding the Built Environment
With Jessica Schrader (Entro), Simon Majarian (SKA Design), and Lucy Pereira (APCO Signs)

This 30-minute session unpacks how model building codes are developed and applied in the U.S.—and how SEGD members can play a role in shaping future standards. Learn about sign types covered in various Building Codes, from emergency egress and tactile signage to state-specific variations, and gain clarity to confidently navigate compliance across projects and jurisdictions.

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