Docks en Seine is a new fashion and design-focused development on the Left Bank, part of ongoing urban renewal efforts in Paris’ 13th arrondissement. Architects Jakob + MacFarlane (Paris) designed an arresting green metal pipe structure that envelops an existing 1907 concrete warehouse. The warehouse serves as the project’s circulation, linking various spaces such as a fashion school, cafes, restaurants, and a bookstore.
The signage program was developed by Nicolas Vrignaud (Paris). Vrignaud perceived the building itself as a sign and as a sequence of “moments along the Seine.” His concept for the signage was based on the idea of sequence and of a promenade. He punctuated the horizontal flow of the promenade with a system of “beacons” in the form of aluminum panels wrapped around the warehouse’s existing concrete supports, providing continuity on four levels.
“Signs take a coarse space and contrast it with architecturally polished elements.”
“Integration of the modern structural signage elements in the historical context is superb.”
Nicolas Vrignaud (signage design), Lorenzo Ascani (architect), Fanny Naranjo (graphic design)
JML Communication Visuelle