Deloitte Canada moved their headquarters into a new building, requiring an interior experiential graphics package and wayfinding for 16 floors. Together with the architect and Deloitte’s in-house design team, Entro worked to fulfill the client’s corporate commitment to supporting changing work styles and encouraging a sense of community among employees. The client wanted the environment to reflect their work as well as create a built environment intended to inspire, encourage, engage and cultivate growth, learning and collaboration. The project began with subtle and elegant wayfinding based on the Montreal tower, and eventually took another direction to make it unique to the local location. Working the level indicators into the millwork of all elevator lobbies embellished and differentiated the space. In collaboration with the millwork trade, Entro was able to customize the wood treatment at the lobbies in order for the graphics to integrate seamlessly. Additionally, every different level is signaled by a color unique to that floor.
A key area of the building, Deloitte University, is designated for specialized employee training. The customized theme and treatment applied to this space was tied in with themes of Canadiana, again ensuring a sense of locality and pride. This was achieved by including a series of photographic collages that create a refreshing dreamscape that contrasts the dark stained cedar wood walls and narrow corridors. Printed on vinyl and sandwiched between glass, the collages give the illusion of being backlit. We selected scenic photographs of Canada to create dreamlike landscapes that would evoke emotional responses, meanwhile complementing the paintings and sculptures specifically curated for the University.
Subtle wayfinding was achieved by including images that were an interpretation of Canada East to West, North to South.
Rae Lam (Project Manager), Udo Schliemann (Creative Director), Richard Anthistle (Project Manager), Gerald Querubin (Designer), Jaqueline Tang (Designer), Shira Choi (Designer), Ian White (Designer)
KPMB Architects (exterior shell), Kearns Mancini Architects (interior outfit), Arney Fender Katsalidis (interior architect), Deloitte interior design team
Europtimum (graphics, displays, vinyl window film systems)