Grand Central Terminal Retail Directory Map

Merit Award

"Uniquely Grand, Totally Central" is the slogan for the newly renovated Grand Central Terminal. A crossroads for New Yorkers and visitors alike, the terminal is a major public transportation juncture, a renowned New York landmark and a successful retail destination. Two Twelve created two wayfinding maps for this grand space. With the retail directory, the challenge was to design a map that would highlight all of the Terminal's special features and its rich history. The goal was to design a wayfinding tool for retail and transportation destinations that would effectively double as a souvenir. The map drawing was applied to back-lit directory cases and printed as handouts for the riding public.

Concurrent with Two Twelve's efforts to produce a map and directory for the restored Grand Central Terminal, the firm was hired to design and produce a companion directory map and handout for the millions of passengers who rely on the Metro system. The solution to this complex wayfinding problem was to orient the map in a way that allowed a first-time user to quickly and easily locate and navigate the labyrinth of passageways. Upon closer inspection of the map, travelers can locate the exact route they might take.

Jury Comments: 

"This is a very well executed solution to a difficult problem, and remarkably it comes off as having the quality of a souvenir."

Design Firm: 

Two Twelve Harakawa

Client: 

Metropolitan Transportation Authority

Location City: 

New York

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

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Photo Credits: 

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Design Team: 

Metro North Map Design Team: Ann Harakawa (Principal in Charge), Lisa Mooney, Diana Zantopp

Retail Directory Map Design Team: Ann Harakawa (Principal in Charge), Ellen Conant, Sherri Koetting, Alexia Kasko

Consultants: 

Metro North Map Consultant: Jared Schneidman

Retail Directory Map Consultants: Steven Stankiewicz, Laszlo Kubinyi

Fabricators: 

N/A

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