Cloud Gehshan Associates

Clients come to us for our expertise and innovation in identity and placebranding, strategic communications, research-based signage and wayfinding, interpretive storytelling and interactive experiences.

We shape the visitor experience
Our specialty is the planning and design of comprehensive graphic systems for the public environment. Leaders in our field for over 25 years, we are dedicated to the creation of environmental identity, a specialty we call placebranding. We work with clients from around the world to create places that are welcoming, understandable and memorable.

The best solutions emerge from intelligent process
We have an innovative methodology that we tailor for each assignment. It begins with a thoughtful and inclusive stakeholder process that is essential to developing design solutions that are successful long-term.

Intelligent and passionate people
We offer a highly experienced team with planning and design excellence, project management and technical skills and a systematic working process. Our staff has expertise in graphic design, industrial design, interpretive storytelling and environmental psychology.

Dedicated to design
Cloud Gehshan's work has been acknowledged and praised by many prestigious organizations and publications over the last 25 years. Jerome Cloud and Virginia Gehshan have been recognized as SEGD Fellows for “promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.”

Great clients lead to great outcomes
We have worked with leaders in many fields—universities, medical centers, corporations, cities and towns— and collaborated with numerous architects, interior designers, landscape architects and urban planners. Our clients recognize the role of great design in creating a successful environment that engages their visitors and supports their mission.

Contact Name: Nina DiPonziano
Contact E-mail: [email protected]


See Boston with 2017 SEGD Wayfinding Tours
Experience Boston Design with 2017 SEGD Wayfinding Tours

SEGD event tours allow participants to explore

Cloud Gehshan Spring Garden
Cloud Gehshan Helps Illuminate Spring Garden Connector

A busy transit hub entrance in an underpass

Forty-eight individual panels, made of five layers of ¾-inch Starphire glass, capture the voices of disabled veterans.
Remembrance Through Public Installation—15 Memorials Built This Century

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Upcoming SEGD Events

2021 Management and Leadership
SEGD Film Focus: Sustainability in Design
2021 SEGD Academic Summit Philadelphia
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