SEGD Nashville Chapter

SEGD Nashville in Tennessee, USA is committed to educating, connecting, and inspiring the local design community, fostering creativity and collaboration through events, mentorship, and experiential design initiatives.

SEGD Nashville Chapter

Join us for events in the “Music City,” where you’ll sharpen your skills, connect with creatives, and lead the way in experiential design. Become an SEGD member to access mentorship, valuable education, and inspiration with the SEGD Nashville Chapter. Unleash your creativity with SEGD!

We are a diverse community of designers, architects, media developers, educators, and students, all focused on making experiential design more inclusive and engaging. For over 50 years, SEGD has been the go-to resource for wayfinding, placemaking, and experience design, shaping how people interact with spaces. Join us to explore new trends and work together on impactful projects.

Events

Check out upcoming SEGD Nashville Chapter events on our membership platform, or visit SEGD Events to see all events across the organization.

Contact

Connect with your SEGD Nashville Chapter Chairs: nashville-chapter@segd.org

Experiential Design in the Nashville Region

Known for its vibrant music scene and rich cultural heritage, Nashville, Tennessee blends historic charm with rapid urban growth, creating a dynamic environment for experiential design. From bustling Broadway to emerging innovation districts, the city offers fertile ground for imaginative placemaking, branded environments, and inclusive wayfinding.

Notable projects include the National Museum of African American Music, where immersive media and bold environmental graphics celebrate Black musical innovation and culture, and the interactive “Make Your Own Candy!” experience at the Goo Goo Chocolate Co., which blends storytelling, branding, and tactile engagement in a fun, visitor-driven environment. The chapter also honors Nashville native and SEGD Fellow Jane Davis Doggett, whose groundbreaking work in airport signage continues to shape how people navigate complex public spaces around the world.

These projects and leaders reflect how SEGD members are shaping Nashville’s built environment with creativity, clarity, and care. Welcome to SEGD Nashville!

SEGD Nashville Chapter Chairs

  • Jeff Peden

    Jeff Peden

    VP, Interactive and Experiential

SEGD Nashville projects

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