Centro Roberto Garza Sada

Merit Award 2015

A school of design and architecture that is itself a bold architectural statement, the Centro Roberto Garza Sada is a new arts center at the Universidad de Monterrey (UDEM) designed by the Pritzker Prize-winning architect Tadao Ando. Located in the mountainous landscape of northeast Mexico, the monumental concrete building rises out of its surroundings to announce the university and has quickly become an iconic landmark for the growing city of Monterrey. Pentagram’s Abbott Miller has designed a comprehensive program of signage, wayfinding, and environmental graphics for the center that complement the raw physicality of Ando’s building with clean, crisp shapes and sleek, smooth surfaces.

A six-story structure, the CRGS acts as a gateway for the campus and provides amazing vistas of the region. Constructed of cast concrete, the monolithic, minimalist form bridges over a massive triangular void at its center. The signage for the building takes a contrarian approach: pristine white lettering, glossy white discs, and glassy prisms form a counterpoint to the rough gray concrete walls. The sign family consists of discs in various scales, ranging from six-inch diameter to five feet. Typography is carefully composed against the empty white space of the pure geometric shapes. The typeface used through the environmental graphics is Fakt, a refined, highly functional sans serif font designed by Thomas Thiemich.

A variety of techniques are used to fully integrate the program with the architecture. Some signs use letters pin-mounted directly on the concrete; studio workspaces are identified with oversized numbers silkscreened directly on walls. The building’s main directory is fabricated of smooth Corian with etched and paint-filled lettering. The shiny metal circles feature an enameled finish with silkscreened graphics. Many of the signs reference the dramatic diagonal of the building with slanted lines and arrows.

Miller and his team also developed a unique installation of donor recognition signage for CRGS. Located just off a wall of glass at the main entrance, the sculptural installation consists of over 100 three-sided bars of clear, polished Plexiglas hanging on lengths of cable. Names of donors are engraved into the surface of the rods, with three to five bars grouped on each strand. (A legend is posted nearby to find the exact location of each name.) The prism-like rods shift in the air and change with the light: during the day they catch the sun that flows through the building’s void, and at night they are illuminated. The pattern of lines elegantly echoes the striations in Ando’s concrete, while the crystalline forms set off the building’s immense mass.

Jury Comments: 

“The graphic layer over Tadeo Ando's architecture is intelligently integrated in scale and form. Creating a subtle two-level scale hierarchy in the typography adds interest to the simple scheme while referencing Ando's familiar architectural vocabulary. White space woven into the graphic solution has a meaningful effect.”

“This is a beautifully resolved system of typographic expression, forms, and detailing to complement a strong architectural statement. The donor recognition is particularly beautiful with the collective prisms creating unexpected subtle color reflections within the space.”

Design Firm: 

Pentagram

Client: 

Universidad de Monterrey

Location City: 

Monterrey

Project Area: 

N/A

Open Date: 

November 2012

Project Budget: 

N/A

Photo Credits: 

Oscar Estrada, Jorge Taboada

Design Team: 

Abbott Miller (partner in charge and designer); Yoon-Young Chai, Chris Adamick, Kristen Spilman (designers)

Consultants: 

N/A

Fabricators: 

Not available

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