Bodies in Motion

Bodies in Motion is an immersive light installation created by Todd Bracher and Studio TheGreenEyl for Humanscale at Milan Design Week 2019.

Agency

TheGreenEyl

Practice Area

Client

Humanscale

Industry

The Challenge

The installation was inspired by Humanscale’s history as pioneers in human factors and natural ergonomics, bringing a scientific approach to furniture design. A related influence was the 1973 research of psychophysicist Gunnar Johansson, which involved placing lights on key points of the human body to highlight movement.

Humanscale creates products that support human movement. From the Freedom Chair to standing desks and task chairs, their ergonomic designs always support the human body.

How do you communicate that in an interactive, playful and inspiring way at a place like Design Week Milan?

The design team found the solution to the brief in Humanscale’s history, and their history in ergonomics and human factors: The scientific analysis and representation of the human body in motion as a basis for product design.

Project Vision

TheGreenEyl’s team interpreted the 15 key nodal points that make up a human body and made them interactive in an immersive and playful light installation in a former storage space underneath the Milan main train station.

The venue space spanned approximately 1,800 square feet with signage and graphics at entrance, a bespoke circular 16-foot projection screen, as well as custom software and sound design.

How do you communicate humanscale in an interactive, playful and inspiring way at a place like Design Week Milan?

David Zanardi

They interpreted the fifteen key nodal points that make up a human body and made them interactive in an immersive and playful light installation.

David Zanardi

Design + Fabrication

Situated in the warehouse of Ventura Centrale in Milan, the work features a minimal representation of the human body formed of lights that respond to the movements of visitors.

As visitor’s bodies are scanned, 15 motorized lights project tightly focused white beams onto a screen 15 meters away. The points of light on the screen correspond to key points of the person’s body including the head, shoulders, elbows, hands, sternum, hips, knees, or feet. Each person that interacts triggers a specific visual and sound experience that is tightly synced across the two.

As visitor’s bodies are scanned, 15 motorized lights project tightly-focused white beams onto a screen fifteen meters away.

David Zanardi

Project Details
This light installation has an elegant and simple motion with a strong graphic impact that creates a calm but curious mood.
Juror 1
Commonly used techniques and devices (skeletal tracking, moving head lighting, real-time motion) combined in a way I have not yet seen. Simple but highly effective, beautifully done.
Juror 2
Design Team

Richard The, Todd Bracher (concept and design)
Andreas Schmelas (technical direction)
Marian Mentrup (sound design)

Photo Credits

David Zanardi (photography)
Maco Film Venice (videography)

Open Date

April 2019