NEW YORK (8 Sep 2014) — Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology used to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.
Xlab 2014: Digital Technology and the Changing Landscape of Customer Experience
San Francisco International Airport Signage and Wayfinding
Innovating the Passenger Experience at SFO
Vicki Sundstrom, PE, started her career as a traffic engineer in Landside Operations at San Francisco International Airport. Today, she manages the signage program that helps SFO’s 41 million annual domestic and international travelers navigate four terminals and seven boarding areas. She will be a keynote speaker at the SEGD/ASMN Airport & Transportation Workshop September 25-26, sharing how SFO continues to innovate the passenger experience.
Q&A With Allan Haley, Monotype
Allan Haley is Director of Words & Letters for Monotype, the global typeface designer and provider. He’ll be a featured speaker at SEGD’s Exhibition & Experience Design WorkshopAugust 21-22 in Washington, D.C.
He spoke with SEGD recently about type, brand, and the user experience.
What do experiential graphic designers need to know about using type across various platforms, from print and exhibit text to interfaces and display screens?
Design Disciplines Collide at SEGD's Exhibition & Experience Design Workshop
August 21-22 in Washington, D.C.
Today, exhibition design is a convergent discipline that borrows elements from retail store design, interpretive wayfinding, storytelling, media, and interaction design. The creatives who develop immersive, compelling exhibition experiences are just as diverse, hailing from the experience design world as well as web development, technology, science, typography, and brand design.
Wayshowing and Waylosing with Per Mollerup
2014 SEGD Conference: Wayshowing and Waylosing with Per Mollerup
Per Mollerup, Dr. Tech., is a writer, design thinker, and professor of communication design at Swinburne University of Technology in Melbourne.
HENSE: From Graffiti to City-Scaled Murals
HENSE the Name
Atlanta artist Alex Brewer combines fine art, graffiti, and a graphic sensibility in his city-scaled murals. He'll be a featured speaker at the 2014 SEGD Conference June 5-7!
TD Ameritrade Branded Environment
Bullish on Brand
HOK creates a high-energy, richly textured corporate environment for financial client TD Ameritrade. Learn more about this and other Branded Environments projects at Design+Connections at ISA Sign Expo April 24 in Orlando!
TD Ameritrade’s new 11-story headquarters complex consolidates more than 2,000 corporate, technology, and operations employees, located in five offices around Omaha, into one of the country’s largest LEED-Platinum buildings.
My Atlanta: The Best View in the City
Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!
"You can't beat the view from the SunDial Restaurant at the Westin Peachtree Plaza. Whether in the lounge or at the restaurant, both complete one full 360-degree revolution, providing a full panorama view of Atlanta. Plus the exterior glass elevator is a trip in itself."
--Sue Youngblood, The Art Institute of Atlanta
Kate Keating on Healthcare Design
SEGD Well: Healthcare Innovations Workshop
Kate Keating is an EGD pioneer, developer of universal wayfinding for healthcare settings, and perhaps the most experienced designer working in healthcare-specific EGD today. Learn from her insights at the SEGD Well: Healthcare Innovations Workshop March 20-21 in Cincinnati!
Mercy West Hospital Donor Recognition and Wayfinding
Highlight: SEGD Well Healthcare Innovation Workshop
Giving Thanks at Mercy Health
At this Cincinnati health network, the message of compassionate care permeates the healing environment, from architecture to signage and donor recognition. Learn more about Mercy Health and how they're innovating the patient experience at SEGD Well: Healthcare Innovation Workshop March 20-21 in Cincinnati!