SEGD - The Society for Experiential Graphic Design

We are a non-profit professional association.

The Society for Experiential Graphic Design is a multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.

We are graphic, information, media, interaction, exhibition and industrial designers, fabricators, architects, technology integrators, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.

We are a community of over 2,200 members from 36 countries who gather locally in 47 chapters and at the annual SEGD Conference and other educational symposiums and events.

Quick links to members, the board, excellence awards honorees and more...

Read the Annual Presidents Updateand the quarterly CEO Updateto find out how the organization is doing and what is planned to improve SEGD's services for members.

What do members say about SEGD?


"I love SEGD, its staff, and its members around the world. Being named the 2008 SEGD Fellow was one of the highest recognitions of my professional life. And my practice has been enriched by SEGD educational workshops. Congratulations on expanding your reach with the new website and digital edition of the magazine! And I applaud the strategic decision to make SEGD more visible internationally through partnership with Icograda. Thank you, SEGD. Life is beautiful."
Ronald Shakespear, Diseño Shakespear Argentina

"SEGD is like a family; you can reach out to fellow members when you need help. In any partnership, it's important to have the right networking in place. And you always want to associate yourself with like-minded people who have the same goals, aims, and aspirations - but how they get there may be very different. That's where our strength lies as an organization - not in our similarities but in our differences. I am glad to be a part of SEGD; even all the way in Dubai, I feel like I am connected."
Sajjad (Sage) Mamdani, Sign Works, Dubai

"I rely on SEGD to connect me to the world - and it does. Every day. Which is night in New Zealand."
Bella Akroyd, pHd3, Auckland, New Zealand

"Joining SEGD has been a massive benefit, giving us access to an international community with unbelievable resources: new business opportunities, information regarding the latest technology, projects and products, and the ability to network and make friends with a broad spectrum of fabricators, designers and clients. It gives us a competitive edge."
Alex Wood, The Holmes Wood Consultancy, London

"Beyond its international awards program, annual conference, and publications, it is the spirit of collaboration between (professional and industry) members that makes SEGD membership so rewarding."
Jack Bryce, Jack Bryce Urban Design, Brisbane, Australia

“I love the EGD profession more and more—and segdDESIGN only reassures me that I have chosen the right career path for myself. Thank you so much for publishing this color magazine. I've always enjoyed Messages, but segdDESIGN adds another level of detail and inspiration. I am really proud to be part of this organization.”
Becky Horais

“I commend you for the Request for Proposals that you provided. It makes my membership with SEGD really worthwhile, as you continually look out for our well-being and career/business opportunities for our success. Kudos—and more power to you—and us members.”
Roger Dacquigan Aninag, RHA Designs

“I want to thank you for running my ad on the SEGD Job Bank. Because of that, I just completed carving a rock for Lackawanna County Stadium. This is only the beginning.”
Houmann Oshidari

“SEGD emails make my day. They don't always result in the action that you are hoping for, but it isn't for lack of effort. Thanks for making these necessary messages so entertaining, because I do look forward to them, rather than adding SEGD to my SPAM blocker.”
Dawn Diamond, The Douglas/Group

“In segdDESIGN magazine, you ask ‘… if the world really needs another design magazine.’ As a museum professional, I want you to know that I have never seen better coverage of a museum exhibition than in your article on The International Spy Museum. Both the writing and photography were first rate, thorough, and very informative.”
Ed Bedno, University of the Arts

“I have wanted for a long time to give credit where credit is due—the team leadership of the SEGD organization. I have been a member now for several years and am often quoted for saying that AIA and IIDA need to get an injection from the formula your team uses.
I have had great, great experiences with the educational aspect of SEGD. Not only have I benefited, but so too have my employees, clients, and my mentored students.
For what I have gained in professional expertise and comrades, SEGD are initials I am proud to display after my name. From an entrepreneurial perspective, it is the best buy for my business bucks!”
Mari Frith, SEGD IIDA, Mari Frith Associates

See also:

Who we are

What we do