Melissa Houghton
Your brand, through the lens of mechanical magic
Member Since
June 2026
I tell stories about Split Flaps. Specifically, how to put brand stories ON Split Flaps. I work at Oat Foundry, a custom fabrication and engineering company in Philadelphia that creates customized, commercial-grade mechanical displays. I dive deep into the sustainability, flexibility, and screenless signage that are our Split Flap, Picture Flap, and Chroma Flap displays. I’m here to connect, collaborate, and learn more about how architects and designers create memorable experiential spaces.
Ask me about
What story can Split Flap tell in my space?
My super power is
I can find inspiration in anything.
I'm looking for
Architects, designers
What I love about experience design
I love how modern spaces are implementing personality and screenless elements. From stunning gallery and statement walls to kinetic stadium signage and office message boards, I’m energized and excited at the opportunity to tell more engaging experiential stories.
Best piece of advice I've ever heard
Bored? Try to learn something new.
Where I find Inspiration
Pinterest, Architectural Digest
Practice Area
Branded Environments, Placemaking, Public Installation, Wayfinding
Focus Area
Interactive, Signage, Sustainability
Industry
Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace