Indivisible
Agency
Pentagram
Client
University of Arizona/ISG Productions, The Pew Charitable Trusts
Industry
Project Vision
Indivisible: Stories of American Community
This traveling postcard version of a show organized by the Center for Creative Photography at the University of Arizona recorded the everyday lives of Americans across the country, with participating photographers taking images in their own communities. The two traveling shows are shown in public spaces and crossroads such as train stations, libraries, university student unions, and airports. At each stop, the crates are opened up and easily assembled into the postcard racks, combining the means of display with the means of shipping to save money. Visitors may take free postcards from the racks and also record their own stories of community at an interactive computer station.
Project Details
This traveling postcard version of a show, organized by the Center for Creative Photography at the University of Arizona, was selected for its low budget ($40,000) and practical approach to a nationally touring exhibition. The exhibition features free postcards and an interactive computer station that allows visitors to record their own stories of community. What is so incredible about this is that the means of display is combined with a means of shipping. Great mirroring of the temporality of both the exhibit and postcards are reflected in the crate-style stand – a simple solution that is container and display unit in one.
Design Team
James Biber (Principal in Charge), Michael Bierut, Michael Zweck-Bronner, Ivan Arenas, Suzanne Holt, Jacqueline Thaw, Nicole Trice
Design Firm
Pentagram
Fabricators
Gallo