Susan Wallace
Passionate marketing, sales, and business leader who loves to get to know people and what drives them.
Member Since
April 2025
While newer to the signage/design industry, I spent 20+ years in the construction products industry in sales, marketing, and business management. The array of experiences I gained while working in a family business allowed me to understand the importance of balancing any organization’s ecosystem. I believe in working with teams to break down the barriers of silos and creating cross-functional harmony.
Areas of expertise include: ● Organization Team Building & Leadership ● Strategic Planning & Execution ● Business Process Improvement ● Brand Marketing ● Customer Education ● Package Design ● Microsoft Office ● Adobe Creative Cloud ● Website Design ● Trademark & Patents
Outside of work, I enjoy adventures with my family including traveling, going to the theater, and volunteering.
Practice Area
Branded Environments, Public Installation, Strategy/Research/Planning, Wayfinding
Focus Area
Brand, Signage
Industry
Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace