Ricki Pasinelli

Ask me about

Laundry and key moments

My super power is

You know you matter when you’re with me. You are seen, heard, understood.

I'm looking for

Brands/Agencies who want to partner to measure experiences in real time.

What I love about experience design

I love working with creative and strategic humans! WHY? Because creative minds see possibilities where others see roadblocks. Strategic minds build bridges to those possibilities. But the people who truly transform business? They live at the intersection. They challenge assumptions by asking “why not?” instead of “why?” The creative side pushes boundaries while the strategic side ensures those boundaries are pushed in purposeful directions. They connect seemingly unrelated dots. Where most see random data points, they see patterns. Where others see constraints, they see design parameters that spark innovation. Their brains toggle effortlessly between big-picture thinking and granular execution. One minute they’re reimagining an entire industry, the next they’re calculating the precise steps to make it happen. They’re addicted to meaningful measurement. Not vanity metrics, but genuine indicators of value creation. They don’t just want to know if something worked—they want to understand why it resonated at a fundamental human level. Most importantly, these unicorns aren’t satisfied with the status quo. They understand that growth isn’t about doing more of what already works—it’s about discovering what works next. I’ve spent 25+ years watching these minds in action. The best part? When you measure what truly matters, you unlock their full potential. Because when creative vision meets strategic rigor, that’s when businesses don’t just grow—they transform. This is the stuff that fuels me.

Best piece of advice I've ever heard

Stay curious, ask questions, build relationships. (and accessorize)