2024 SEGD Conference Experience Dallas Recap

Here at SEGD we are still buzzing from the 2024 SEGD Conference Experience Dallas! We hope that you enjoyed three inspirational days of interactive workshops, tours, networking opportunities, case studies, and programming from renowned speakers celebrating the evolution and challenges of experiential design. Read on for a recap of this incredible event, and hear from our community about what attending the Conference meant to them.

Experience Dallas Tours

SEGD’s tours have become a signature part of our annual gathering, and this year was no different. From art museums to the Dallas Star, the 2024 SEGD Conference Experience Dallas Tours showcased the offerings that make Dallas a haven for experience design excellence. 

“Belonging to SEGD and attending the conference talks and tours is vital to keep informed on the practices and possibilities. It inspires me and fuels my creativity.”

SEGD President’s Reception and Auction for Excellence
Presented by Gable

SEGD looks forward to the competitive and boisterous SEGD Auction for Excellence every year! Funds raised at the Auction go toward funding SEGD educational initiatives. We want to extend a special thank you to those who donated items and those who bid and took home great vacations, books, and posters!

“This event is always an amazing opportunity to connect with a diverse group of professionals from the EGD world, its vendors and its partners. SEGD staff and volunteers have cultivated a powerfully connected and engaged community.”

Emerging Experience Professionals

The SEGD EXP program supports emerging professionals transitioning into experiential design careers. With special programming designed specifically for emerging professionals at the 2024 SEGD Conference Experience Dallas, attendees could participate in the EXP lunch presentations, roundtable discussions, mentor meet-ups and networking opportunities at the EXP lounge space available each day. 

“As an emerging EGD designer who’s still finding my footing in this practice, this conference deeply inspired me and strengthened my passion and commitment to the field.”

NEXPO

NEXPO returned this year with specialized talks and a full showroom of exhibitors. Friday afternoon featured a series of NEXPO Talks hosted by Liz Griswold, SEGD’s Director of Education and Experience. 

“The networking, collaborating, and creativity is energizing and so motivating for us as a vendor partner. We come back year after year because of the value it brings. We take away so much from the EGD community and love being part of such a great group!”

SEGD Global Design Awards
Presented by DCL

The 2024 SEGD Global Design Award winning projects span a variety of topics, disciplines, and verticals, illustrating how experiential design can be used to bridge connections between people and the spaces they inhabit. Read more about each winner in this article

“The annual conference is always the place to be in the center of the experiential design world, and just the design world in general.  The movers and shakers of our industry meeting alongside veteran designers who have shaped our world with all the vendor support you could hope for. What a great place to be.”

SEGD Achievement Awards
Presented by Designtex

Since 1987, SEGD has recognized outstanding individuals, pioneering companies, and influential institutions that have made significant contributions to experiential and environmental graphic design. We invite you to explore the accomplishments of our 2024 awardees here.

In a LinkedIn post inspired by our 2024 SEGD Fellow Shirin Frangoul-Brückner, SEGD Member Caroline Hinrichs shared: 

“Honestly, my biggest takeaway from SEGD in Dallas? The phrase *Mädchen für alles* — “woman for everything.” Throughout the week, I witnessed remarkable “women for everything,” excelling in every domain: women leading in research, women shaping powerful narratives, women driving innovation, women redefining design, and women championing big ideas. I’m deeply grateful for the many inspiring conversations and the opportunity to learn from these visionary women who are transforming the future of design and shaping our shared human experiences.”

Parties and Receptions

And last, but certainly not least, we loved connecting with you at the five parties and receptions hosted throughout the event. Thank you to Archetype for hosting our incredible Welcome Party at Punch Bowl Social, and to Chandler Signs for hosting the Dallas Chapter Closing Party at The Exchange Hall. 

“SEGD is truly a friendly, welcoming community at all career levels, from students through to studio principals.”

Thank you to Conference Co-Chair Patrick Schmidt for hosting the 2024 SEGD Conference Experience Dallas. And thank you to our Presenting Sponsors Color-Ad and Nanolumens along with all our amazing sponsors and exhibitors for their support in making the SEGD Conference possible.

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at segd.org.