Lorenc Design Transforms Radford University’s Scottish Legacy into a Unique Hospitality Experience
Lorenc Design has transformed Highland Haven by incorporating Radford University’s rich heritage of being first a women’s teaching college in a region with a distinctly Scottish legacy.
The design team, in close partnership with Radford University leadership, ensured that the history and legacy were integrated into the venue. Key elements included custom tartan patterns, traditional Scottish motifs, and handcrafted furnishings that reflect the family’s roots.
Additionally, Lorenc Design undertook the task of developing a signage system that harmonized with the hotel’s architecture and interior design envisioned by BLUR Studio. The result was a symbiotic relationship between form and function, where signage not only served a practical purpose but also enhanced the overall aesthetic appeal of the hotel environment.