Unexpected Choices: Achieving Business Goals Through Graphic Design
Ferris State University students Mallory Jarrett, Mckinley Kreitner, Nathan Nye, Olivia Smith, and Ngan Tang had something extra to celebrate just before their graduation weekend. Part of the Design Program in the College of Business at Ferris, the students launched a successful exhibit in collaboration with the West Michigan Graphic Design Archives.
Agency
Ferris State University Design Project Center Students
Practice Area
Client
West Michigan Graphic Design Archives
Industry
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Unexpected Choices Box Display
Michele Brautnick
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Unexpected Choices Herman Miller
Michele Brautnick
Project Overview
Called “Unexpected Choices,” the exhibit highlighted work from the Graphic Design Archives collection recognizing five West Michigan organizations: AutoCam, French Paper, Grand Rapids Opera, Herman Miller, and Upjohn. All of the work exemplified the connections graphic design can make with audiences to educate, promote, engage, or inspire, helping organizations achieve their goals.
The exhibit helped both the Ferris Design Program and the West Michigan Graphic Design Archives achieve their goals, too. OliviaSmith, at a reception at the exhibit on May 5, said, “We utilized all we’ve learned in the last four years of our design education to put on this exhibit. We used new software and methods to prototype and organize the space.”
Mckinley Kreitner elaborated, “We went from conceptual development, where we made low-fi sketches, paper prototypes, and scaled 2D renderings, to production, where we learned more about digital printing processes, and into installation. Our team has a new appreciation for quick whiteboard conversations, group brainstorming, and prototyping methods. Within this experience, we also developed social media, emails, a website, signage, campus postings, and take-away pieces. It was a great experience defining a design system for real-life application, and we learned a lot about ensuring visual consistency throughout digital and printed materials.”
In alignment with West Michigan Graphic Design Archives goals, especially providing opportunities to learn about graphic design, be inspired by excellent work produced in our region, inspire others by inviting interaction with designed objects, demonstrate how graphic design has helped businesses achieve their goals using unexpected design solutions, and show appreciation for West Michigan’s graphic design leaders.
Olivia concluded, “This exhibit has definitely left an impression on us. We’ve been inspired to take all that we’ve learned and apply it to our own work as we soon continue into our professional careers.”
The students worked under the direction of faculty member Alison Popp; the exhibit in the Ferris Fine Art Gallery was supported by Carrie Weis, gallery director. BrightFormat offered production expertise and resources to make the exhibit possible.
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Unexpected Choices Entry
Michele Brautnick
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Unexpected Choices Scope
Michele Brautnick
![](https://segd.org/wp-content/uploads/2024/01/2023-GDA_Unexpected-Choices-Achieving-Business-Goals-Through-Graphic-Design-1567_Finalist_1920x1080-1440x810.jpg)
Unexpected Choices Detail
Michele Brautnick
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Unexpected Choices Upjohn Wall
Michele Brautnick
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Unexpected Choices Projection Wall
Michele Brautnick
Project Details
Design Team
Ferris State University Design Project Center Students
Photo Credits
Michele Brautnick (photography), Students in the Ferris Design Project Center (videography)
Open Date
April 2022