PAM Drives Success for Las Vegas Formula 1 Digital Map

The Las Vegas Formula 1 Grand Prix was a huge success for us and our partners. PAM’s ability to gather detailed user data makes a big difference to our partners’ ongoing consulting work with clients. Heat mapping of user movements, destinations, search terminology, event engagement and tenant visits makes for powerful information you can use to add value to your client relationships and solution set.

The recent Formula 1 in Las Vegas marked a significant triumph not only for the racing world but also for the 315,000 fans. PAM’s cutting-edge digital maps were integrated into the F1 Las Vegas App developed by Yinzcam. Impressive stats came streaming through for user engagement levels never seen before, putting the power of fan navigation data in the hands of the event organizers for the first time at this scale! 

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