Hyunji Lee

Hyunji Lee is a New York–based Experiential Designer and Visual Director specializing in immersive brand environments, large-scale public activations, culturally driven fan experiences, and hospitality design. Her work bridges narrative strategy and spatial storytelling, translating brand identity into experiential platforms that foster cultural relevance and national visibility.
As a Lead Experiential Designer at HudsonGray, she has held primary creative responsibility for nationally visible entertainment and sports activations, including U.S. Open Fan Week sponsorship experiences, Premier League Fan Fest events, and holiday activations at Rockefeller Center during the Christmas Tree Lighting. She has also directed premiere launches and experiential stunts for award-winning series produced by major U.S. broadcast networks, including Peacock, NBCUniversal, and Netflix.
Her contributions have supported nationally recognized campaigns and large-scale public events distributed across major U.S. media platforms, merging entertainment, sport, and brand storytelling at scale.
With a multidisciplinary foundation spanning fashion, jewelry design, retail, and hospitality entrepreneurship, Hyunji approaches experiential design as both a creative and strategic discipline. Drawing from her experience founding and directing a hospitality brand, she brings a rare combination of creative vision and operational intelligence, crafting environments that enhance direct consumer engagement and position spatial experience as a long-term brand relationship platform.

Education
Hyunji holds an MA in Exhibition and Experience Design from the Fashion Institute of Technology and a BFA in Fashion Design and Business Administration from Chung-Ang University.

Practice Areas
Branded Environments, Digital Experiences, Exhibition Design, Public Installations, Experiential Activations

Focus Areas
Event and Experiential Strategy, Wayfinding Systems, Brand Activations, Workplace and Cultural Environments, Hospitality Design

Industries
Entertainment, Sports, Corporate, Retail, Hospitality, Cultural