Pop-up book theme blends whimsical art, subtle wayfinding and thoughtful placemaking

  1. ArtHouse Design founder and principal Marty Gregg presents a conceptual model to the planning team at Boston Children’s Hospital.

  2. A working scale model of a portion the outer space level was completed as a proof of concept as part of the design development phase

  3. An up-close look at the hand-painted Mars rock detail on ArtHouse Design’s scale model of the outer space level

  4. Visitors revel in the discovery of interaction on the outer space-themed level 10 of the Hale Family Clinical Building at Boston Children’s Hospital

  5. A young girl delights at the interactive features on the forest-themed level 8 of the Hale Family Clinical Building at Boston Children’s Hospital

  6. The new 11-story, 575,000-square-foot Hale Family Clinical Building at Boston Children’s Hospital

  7. ArtHouse Design principal and design director Beth Rosa posing with the animated section of the mountain-themed level 9 at the Hale Family Clinical Building at Boston Children’s Hospital

  8. Detail of a submersible on the underwater-themed level 2 of the Hale Family Clinical Building at Boston Children’s Hospital, which pays homage to the Woods Hole Oceanographic Institute in nearby Falmouth, Massachusetts

  9. An interactive map on level 6 of the Hale Family Clinical Building at Boston Children’s Hospital depicting Boston’s subway system features illuminated lines that let visitors explore the city and its neighborhoods.

  10. The underwater-themed level 2 of the Hale Family Clinical Building at Boston Children’s Hospital features layered art and unique lighting installations.

  11. The mountain-themed hallway on level 9 of the of the Hale Family Clinical Building at Boston Children’s Hospital reflects the area’s nearby outdoor attractions and features inclusive depictions of children enjoying nature.

  12. The Mars rover depicted in the on the outer space-themed level 10 of the Hale Family Clinical Building at Boston Children’s Hospital features interaction via a series of colorful buttons.

Read Time: 1 minute

At long last! Nearly 5 years after ArtHouse Design first announced its partnership with Boston Children’s Hospital, the Denver-based design agency completed its immersive experiential graphic design (EGD) program for the 11-story, 575,000-square-foot Hale Family Clinical Building at Boston Children’s Hospital. Over the course of the project, a lot changed. Current events and issues, including COVID and the pandemic, remote work, and DEI have far-reaching implications beyond politics and business. The designers at ArtHouse Design gave careful consideration to these and other topics in their locally inspired yet internationally focused designs for Boston Children’s.

“Working in health care is profoundly rewarding,” said ArtHouse Principal and Design Director Beth Rosa. “An increasing number of studies show that incorporating art into health care environments can have beneficial effects on patient recovery, and our designs offer unexpected moments of calm and wonderment during what can be an otherwise stressful time.”

This project has been recognized with several design awards, including the Environmental Category for the 2023 Communications Arts Interactive Annual and the 2022 International Design Awards, Silver for Print-Wayfinding & Environmental Graphics