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Zhang Hongze, as a national certified architect and national advertising expert. He is one of experts in the area of wayfinding signage system design and research in China as well as China Sign Association. He is also one of the organizer and preparatory of SEGD-China.
Zhang Hongze is graduated from Jiangnan University, Tongji University and Donghua University, possessing the degree of MFA. In twenty-five years of career, he has presided or participated in more than 200 signage design projects, such as Shanghai Tower, Shanghai Disneyland Park, Shanghai World Expo, Raffles Beijing Hotel etc. As a designer and researcher, Zhang mainly focuses on the signage design and SEGD. The research focuses on the practical research and academic research in the area of wayfinding signage design, environmental graphics, public art, service design, exhibition design and interactive experience. The design methodology and design evaluation system of "Quartet Model" he put forward has been highly recognized by peers.
In October of 2016, signage system design project of Shanghai Tower he has participated in was titled of China Advertising Great-wall bronze award. Mr. Zhang Hongze has published more than 10 papers and has hosted a number of important research projects until 2017. In June of 2016, he published a textbook on signage design. In September 2016, his monograph on wayfinding signage system design come out.